As a single mom, juggling the responsibilities of 2 children and their needs, I had no time for networking events. I could not put myself out there with the same confidence as other Realtors simply because of my lifestyle at the time.
That’s when I decided to take charge of my own business.
Instead of spending energy, time and funds on sending out flyers that get dumped in the garbage, door knocking that I was too shy for and cold calling which was not effective- I started a social media account!
I started telling stories and my audience started growing organically. They started connecting with my client focused content, my work ethic and my compassionate approach to Real Estate.
Slowly, I started changing the “too salesy” image of Realtors.
I started “Humanizing” Real Estate.
And here I am today with a unique brand that aligns with my core values, generating a stream of leads all through effective and honest story sharing. I strived to provide no strings attached value based content to my audience and in return they put their trust in me for the biggest transaction of their lives!
I'm Fatima
Here is my story
I’m not going to lie- the first few years were tough on me…
Back then, the only way to build a network was to attend networking events.
The popular way of finding client leads was the good ol' door knocking, cold calling, flyers or word of mouth referrals.
The only way to connect with builders was to sell their projects…but HOW?
How does one build a trust worthy name that clients and builders can bank on?
How does one stand out
in the cookie cutter, male dominated sales industry?
When I started in Real Estate, I was as lost as any new Realtor would be!
tell me if this sounds familiar…
About
Moral of the story:
Never underestimate the power of a memorable brand, story telling and human connection
If I can do it, you can too.
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Launched uAlign Mentor
It is time to empower others! I launched a mentorship program to help new Realtors thrive in their businesses.
2023
Business success through social media
By 2021, I was closing 1 house a month JUST through social media. I had created a solid lead generation and client database through Instagram.
2019-2022
Tried Real Estate the old fashioned way
Struggled with old school ways of Real Estate. Realized I needed to find my own voice where potential clients can organically connect with my business
2018
Got my Real Estate license
I got my Real Estate license. I started very small with lease transactions. I felt so lost and overwhelmed in the sea of information
2015
Started a new life
In December 2013, I went through a divorce. I moved back to Toronto with my 2 kids, an unfinished degree and no career in sight.
2013
- First time home-buyer client
who genuinely cares for us and would be there to extend the helping hand in whatever way possible. Past 3 months have been a crazy ride but you have been an amazing support.
Working with you, I always had a feeling that someone is standing behind us
- a sweet couple from milton, on
We had not just been shopping for the right unit but the right Realtor. She was enthusiastic and willing to work with us and our needs rather than us having to chase her. She went above and beyond for us allowing us to put a competitive offer within hours of meeting us. it is without a doubt in my mind that without her professionalism and expertise we would have never been able to close on our unit.
It was truly a blessing to have worked with someone as kind and dedicated as Fatima.
- Home seller client
Fatima made this an incredible experience for us
The whole process from listing to selling has been so so smooth, thanks to her amazing work ethic, communication and flexibility.
A customized mentoring call tailored to meet the specific needs of your business.
1:1 Coaching
How can we work together?
- Building a powerful brand (How to be unique & make an impact)
- Standing out on social media (Strategy, content calendar, content ideas, value based content creation)
- Deeper understanding of your ideal client (Who is your content aimed at?)
- Tips on making organic connections (How to make connections without chasing transactions)
- How to build your network (Connecting with Realtors, Inspectors, Mortgage specialists, Real Estate lawyers etc)
- Valuable business resources (How to create marketing material, listing packages, buyer’s guides, access to local vendors
- On-going mentorship packages available to help you achieve the set goals and overcome road blocks as they arise
